Black Rifle Coffee Company
Food and Beverage ServicesUtah, United States501-1000 Employees
America's Coffee Company. Veteran founded. BRCC specializes in roasting high quality, small batch coffees.
Expansion Strategy Black Rifle Coffee has recently expanded its presence by launching a new location in Fleming Island, Florida, United States. This expansion indicates growth opportunities and potential for partnerships in new geographic areas.
Product Diversification The company has diversified its product offerings by launching a line of ready-to-drink energy drinks and partnering with Keurig Dr Pepper Co. for distribution. This diversification opens up avenues for cross-promotions and reaching a wider consumer base.
Strategic Partnerships Black Rifle Coffee's partnership with Keurig Dr Pepper Co. and its distribution deal showcase a strategic approach to collaborations. Leveraging these partnerships can lead to enhanced brand visibility and increased sales channels.
Key Personnel Addition The appointment of Matt McGinley as Vice President of Investor Relations indicates a focus on investor relations and financial growth. Building relationships with investors can potentially attract funding for further expansion and innovation.
Market Positioning The company's focus on premium, small-batch coffees and its mission-driven approach resonates with consumers interested in supporting veterans. Leveraging this unique selling proposition can differentiate Black Rifle Coffee in a competitive market, driving customer loyalty and sales.
Black Rifle Coffee Company uses 8 technology products and services including Avalara, Podsights, Skai, and more. Explore Black Rifle Coffee Company's tech stack below.
Black Rifle Coffee Company Email Formats | Percentage |
First.Last@blackriflecoffee.com | 66% |
First@blackriflecoffee.com | 29% |
FirstLast@blackriflecoffee.com | 3% |
FLast@blackriflecoffee.com | 2% |
Food and Beverage ServicesUtah, United States501-1000 Employees
America's Coffee Company. Veteran founded. BRCC specializes in roasting high quality, small batch coffees.
Black Rifle Coffee Company has raised a total of $56M of funding over 3 rounds. Their latest funding round was raised on Aug 24, 2023 in the amount of $56M.
Black Rifle Coffee Company's revenue is in the range of $100M$1B
Black Rifle Coffee Company has raised a total of $56M of funding over 3 rounds. Their latest funding round was raised on Aug 24, 2023 in the amount of $56M.
Black Rifle Coffee Company's revenue is in the range of $100M$1B