Partnership Expansion Recent partnerships with GASGAS Motorcycles GmbH and Polaris Industries indicate opportunities for cross-promotion and collaboration in the off-road and motocross industries.
Product Innovation Continuous launches of new helmet models, such as the Grail helmet, Flowline series, and 2023 half-shell helmets, present a chance to target customers seeking cutting-edge protective gear for various sports activities.
Youth Market Focus Introduction of the Moto Youth collection shows a strategic focus on the youth demographic, presenting an avenue to target younger riders and expand market reach among the next generation of athletes.
Mountain Bike Expansion The successful release of the 2022 mountain bike collection highlights an opportunity to further penetrate the mountain biking market by offering trendy designs and innovative gear for biking enthusiasts.
Competitive Positioning Amidst competitors like POC, Giro Sport Design, and Leatt in the same revenue range, leveraging Troy Lee Designs' established brand presence and unique product offerings can solidify the company's competitive edge in the sporting goods manufacturing sector.