Market Expansion Gerber Collision & Glass has recently expanded its presence by acquiring a Collision Repair Center in Kenosha, Wisconsin. This expansion presents an opportunity for sales growth by tapping into the local market and establishing new customer relationships.
Partnerships for Brand Exposure Through strategic partnerships with organizations like Opus Intelligent Vehicle Support and the National Hot Rod Association, Gerber Collision & Glass has enhanced its brand visibility. Leveraging these partnerships can open doors for collaborative marketing efforts and increased brand exposure, leading to potential sales opportunities.
Innovative Programs With the launch of its Technician Development Program, Gerber Collision & Glass demonstrates a commitment to fostering talent in the automotive industry. Sales teams can explore partnership opportunities by offering products or services that complement this program, catering to the upskilling needs of emerging technicians and potentially securing long-term business relationships.
Community Engagement Gerber's collaboration with American Family Insurance and participation in charitable projects show a dedication to community engagement. Sales professionals can leverage this aspect by aligning sales strategies with corporate social responsibility initiatives, thus building rapport with socially responsible customers and potential partners.
Technology Integration By utilizing technologies such as Cloudflare, Google Ads, and JivoChat, Gerber demonstrates a commitment to staying ahead in the digital landscape. Sales teams can explore offering digital marketing solutions or tech integration services to Gerber, leveraging their tech-focused approach for mutual benefit and potential sales growth.