Partnership Opportunities Adidas has recently partnered with Coi Leray, Foot Locker, and Gucci Group, showcasing an openness to collaboration. This presents sales opportunities for companies looking to align with Adidas in innovative marketing campaigns or product collaborations.
Expansion Through Acquisition The acquisition of Reebok in 2006 demonstrates Adidas' strategy for growth and expansion. Sales development representatives can explore potential partnerships or sales opportunities within the Reebok brand to leverage Adidas' broader market presence.
Innovative Product Launches Adidas' introduction of adaptive training wear pieces indicates a focus on innovation in product development. Sales professionals can target athletes with specific needs or disabilities with these specialized products, tapping into niche markets with tailored solutions.
Enforcement of Brand Rights Adidas is known for aggressively enforcing its trademark rights, particularly with its iconic three-stripe design. Sales teams can collaborate with Adidas to ensure licensing agreements or explore opportunities to co-brand products while respecting intellectual property boundaries.
Global Footprint & Market Reach With over 59,200 employees worldwide, Adidas has a vast global footprint. Sales development representatives can leverage Adidas' extensive network to explore international sales opportunities, tapping into diverse markets and consumer segments across the globe.